More than 500 million hours of videos are watched on YouTube every single day!! While on Facebook, more than 500 million people view a video every single day!! These are just some of the video marketing stats that amplify the importance have a video marketing strategy for your business.
If you are one of the small percentages of marketers who are not yet taking advantage of this video marketing revolution, just take a look at some of the stats and what you are missing out on.
- Businesses that utilise video marketing grow revenue faster than those who do not by 49%
- Videos on landing pages can increase conversion by a staggering 80%
- Videos on articles and blog posts are 53% more likely to rank on the first page of Google!!
The infographic below highlights 32 video marketing statistics that proves why all businesses need some form of video marketing strategy if it is to thrive in this digital age.
Unless stated otherwise, the data in the infographic is from this article on WordStream
The infographic highlights the importance of videos in today’s digital world, however, if you are a small business owner, producing high-quality videos may be out of your budget.
Fortunately, there are many ways you could be producing quality videos without the need for expensive equipment or software.
I personally use a software called Content Samurai, it lets me create high-quality videos with little effort and it doesn’t have a steep learning curve. Its perfect for people looking to start marketing their business through this medium but don’t have time or budget to do so.
It has a ton of features and comes with a 7-day free trial, click on the button below and try it for free.
How are you implementing video in your business? Leave me a comment below.