More than 500 million hours of videos are watched on YouTube every single day!! While on Facebook, more than 500 million people view a video every single day!! These are just some of the video marketing stats that amplify the importance have a video marketing strategy for your business.
If you are one of the small percentages of marketers who are not yet taking advantage of this video marketing revolution, just take a look at some of the stats and what you are missing out on.
- Businesses that utilise video marketing grow revenue faster than those who do not by 49%
- Videos on landing pages can increase conversion by a staggering 80%
- Videos on articles and blog posts are 53% more likely to rank on the first page of Google!!
The infographic below highlights 32 video marketing statistics that proves why all businesses need some form of video marketing strategy if it is to thrive in this digital age.
Unless stated otherwise, the data in the infographic is from this article on WordStream
The infographic highlights the importance of videos in today’s digital world, however, if you are a small business owner, producing high-quality videos may be out of your budget.
Fortunately, there are many ways you could be producing quality videos without the need for expensive equipment or software.
I personally use a software called Content Samurai, it lets me create high-quality videos with little effort and it doesn’t have a steep learning curve. Its perfect for people looking to start marketing their business through this medium but don’t have time or budget to do so.
It has a ton of features and comes with a 7-day free trial, click on the button below and try it for free.
How are you implementing video in your business? Leave me a comment below.
Thanks for this insightful article on video marketing; You have just opened my eyes to the beauty of creativity. I never thought toward earning big with strategic video marketing but your article has given me cogent points on how i can make it easily via this channel
I will definitely re-visit your site because I can see you give such great and accurate information.Thanks for your indepth analysis
A really cool infographic that highlights the need for businesses to start making more videos for their products and services. The stats are really impressive, I need to start thinking about my own video marketing plans. Thanks for the recommendation about content samurai, looks like it may come in handy.
Hi Oluwakay
Thanks for your comment and I am glad you found this article helpful.
All the best
Thanks for this informative infographic on video marketing stats, I do believe videos are a great medium to keep your audience engaged and increase conversions. Customers today prefer watching a two-minute video instead of reading a two-page long article which might not be exactly what they want and would be a complete waste of time.
Some really fascinating stats that showcase the need for us to start marketing our business through the power of video.
Hi Seun
Thanks for your comment and I agree with you that we need to market our business through video if it is to succeed.
All the best