Welcome to my review of Four Percent Group, will this company help you build an online business or is it just another over-hyped program that talks a big game but delivers little? As someone who has been following the company since it was launched, I have witnessed its evolution throughout the past couple of years and hope to bring an unbiased review.
The Four Percent Group has been around a couple of years and has constantly gone through various changes. This is never a good look for a company, especially one that purports to show you how to start an online business.
To be transparent, I was once a member of this company when it first opened its doors to the public. It had a free membership and I signed up just to see what it was about.
I made the silly mistake of telling them that I had no intention of promoting this company and really was there to see if I could learn anything new, and for that my free membership was revoked.
However, I recently decided to become a free member again and see what changes they have made and if the training and products had improved.
I hope after you have read this review, you have a better understanding of what the Four Percent Group offers and if it is right for you.
Four Percent Group Review
Before I go on with the actual review, I want to briefly touch upon the founder, a person by the name of Vick Strizheus.
If you have been around the digital MLM industry a while, you will recognise that name. He has been involved in a few business opportunities that no longer exist (big red flag), one of them was the infamous Empower Network.
Despite being one of the top earners for Empower Network, he left for reasons I cannot really be sure of. Some say he left because of management, there are also suggestions that he couldn’t properly promote Empower Network because of the state that he lived in.
Anyway, while at Empower Network, he had the largest downline under the branding of ‘Big Idea Mastermind’.
After he left, he continued with Big Idea Mastermind, which now had its own set of products, but that didn’t last long, and he opened up another venture called High Traffic Academy.
High Traffic Academy was a video training course designed to teach people how to get high converting paid traffic to their affiliate offers. The course was decent, but the price tag was never justified and that to went down the drain.
This leads us to his current venture which is the 4 Percent Group.
What is the 4 Percent Group?
The group describes itself as providing a place for entrepreneurs and business owners to receive an online education that will help them build an online business.
The 4 Percent Group opened its doors around the middle of 2016 and initially, it was a sales funnel to another MLM program called Tecademics.
Tecademics is an internet marketing college that was founded by Chris Record, who was also a top earner with Empower Network and is a good friend of Vick. However, after Chris left Tecademics, the 4 Percent stopped promoting it and concentrated more on its own products.
4 Percent Group Members Area
I must admit the member’s area has vastly improved from what I remember and looks professional, it’s easy to navigate and very user-friendly.
There is a lot of training covering a variety of subjects including topics like SEO, eCommerce and affiliate marketing. There are both free and paid courses, the free stuff is decent and the paid products are way overpriced.
There are four main core products in the 4 Percent Group, they are;
The Four Percent Challenge
As of writing my review, this product is closed to all new members, however, my understanding is that Vick is giving the program a makeover and will be open to the public soon.
The main goal of the program was to take people from zero to 10k and then to 100k and finally to 1 million.
The program was delivered through video, after each video, there was a task which you had to complete.
The goal was that after finishing each task you would be closer to achieving financial freedom. Of course, we all know that building a business isn’t as straightforward as following some video courses and completing internet challenges.
I am hoping whatever changes that are being made will be for the better and not seem like a get rich quick scheme.
Internet Traffic Mastery – $1997
Learning how to generate traffic for your online business is a must, without traffic, you have no business. However, paying nearly $2k for a course on traffic generation is just ridiculous when there are blogs and forums that will teach you this stuff for free.
E-Stage – $497
I initially thought this was their own website builder but apparently, it is their custom-made WordPress theme.
I wonder if they did any research before they priced this product, some of the most advanced and popular WordPress themes cost nowhere near as much as this.
I watched the video presentation for this product and it was full of fluff, at one point they say that building a professional WordPress site will cost you $7-$15k.
This is utter rubbish, you can get one made for less than $500 on places like Fiverr and UpWork. This is another paid product I would never consider purchasing.
This is still being developed, from the name I believe it may be something to do with becoming an affiliate partner.
I understand that the Four Percent Group had a pay to play affiliate program, in other words, you had to purchase the product before you could become an affiliate for it.
It was a lot like an MLM affiliate program, however, I think after the debacle of MOBE and Digital Altitude, both of which was shut down by the FTC, they may be re-thinking this strategy.
Personally, I would never purchase these paid products and the only reason I can think of why some people would purchase these products is so that they could become an affiliate and earn some big commissions.
However, since their affiliate program is currently closed, I don’t see how they will be able to sell these products. I think the shut down of MOBE and Digital Altitude has had an effect on similar programs like the Four Percent Group.
Just take a look at how the traffic for their website nosedived after the FTC shut down those companies
I believe this is a good development as it will mean they will have to clean up their act and stop the deceptive advertising methods that all MLM companies practice.
Within the membership area, you get access to some of the presentations made at one of their annual conferences.
Some of the videos are interesting and they cover a lot of topics. Speakers include well-known marketers like Adrian and Anthony Morrison, Chris Record, Forbes Riley and Les Brown.
- Topics include the following
- Traffic Generation
- List Building
- Sales and Conversions
I was really hoping to learn something new from the Traffic Generation and eCommerce videos but there was nothing that I hadn’t already heard before.
Plus, since all the free stuff is from one of their conferences, there was a lot of fluff and not much actionable material.
What I found sad was the fact people actually paid good money to attend this conference to hear this stuff when most of it can be found online for free.
There are two paid products, one is regarding Instagram marketing and the other teaches SEO strategies.
Both cost $497, which I believe is way too much, especially when there are cheaper options available.
For example, I am currently learning Instagram Marketing, I purchased an eBook from Blackhatworld (fantastic forum) and it has over 200 pages full of valuable content plus free upgrades for life and access to one of the most active forums for Instagram Marketers.
All of this just cost me $15!!
If you are interested in Instagram Marketing, you should definitely check it out.
Instagram is huge right now and learning how to market on that platform can be very useful, however, there is no reason to pay someone $497 just to learn how to become an Instagram marketer.
Same goes for SEO, don’t pay for an SEO course when most of the stuff can be found on popular blogs and YouTube.
Unless the author of the course is well-known in the industry, someone like Brian Dean (who actually has his own course but much cheaper and only open for a limited time during the year).
I was actually quite surprised by what is offered by the Four Percent Group, they have had a complete makeover from when I first became a free member.
Back then, the Four Percent Group was a Clickbank product and all it did was get you to sign up for other products like Clickfunnels, Aweber, Click Magick, and then start promoting them through the Four Percent membership program.
That has been discontinued and the program seems to be heading towards promoting more paid courses as well as provide free content.
One other thing I noticed is that there seems to be less focus on recruiting others to the Four Percent Membership.
I think this is a good development as it will require them to produce high-quality material and actually provide value instead of just paying affiliates to recruit others into the system
I personally would not buy any of the core products as I believe you can get better value elsewhere, however, some of the free stuff is decent and is worth checking out.
One other thing you must be aware of is that Vick has made multiple changes to the Four Percent Group. It’s not the same program when it was first released and most of the reviews of the Four Percent Group do not reflect this.
The updates are still ongoing, and I expect to update this review a few more times within the coming months.
This is one of the reasons why I do not recommend this program, it is in a state of flux now and there is no way of knowing which direction they are taking the company.
Companies that change their business model multiple times during the first couple of years clearly has no business plan in place and are just making it up as they go along.
So, What Do I Recommend?
Although there are many legitimate ways to make money online, I personally prefer two business models, both of which are perfect for beginners.
I personally make money online through affiliate marketing and the company that has helped me most during my journey is Wealthy Affiliate.
They provide all the tools and training to start an affiliate marketing business and have been in business for over 12 years and have helped thousands of people start their own online business.
Dropshipping is the other business model I recommend, just like affiliate marketing, it does not require huge sums of money to get started and with the right guidance, it can be very profitable.
To learn how to start an online business with either one of these methods, click on the buttons below.