Store Coach Review – A Trusted Leader For People Looking To Start A Dropshipping Business.

Hi and welcome to my review of Store Coach, if you are looking for a training program to learn about how to start a dropshipping business, Store Coach might just be what you are looking for.

Store coach Review

Store Coach is the product of three brothers Dave, Mike and Kevin Hermansen. They have over 15 years of experience in the world of eCommerce and have successfully built and sold many online stores.

They provide comprehensive training on how to start an eCommerce business through dropshipping.

They also provide a website brokering service where they have helped clients sell their websites for 6&7 figures. An additional service they added recently is a partner program in which they will build you a dropshipping business from scratch and take a percentage of the overall profits.

They have been featured in many well-known publications including The New York Times, Fox Business and Flippa, suffice to say, if you want to learn how to start a successful eCommerce business, they are who you want to learn from.

What Is Dropshipping?

If I had come across the dropshipping model before I started affiliate marketing, maybe I would have taken my online business along this route. With dropshipping, you do not have to worry about keeping inventory or delivery of the goods. This is why it has become so popular in recent years.

So, what is dropshipping? The business model is pretty simple.

  • You fill your online store with the in-demand products
  • Customer finds your site and buys
  • You then order the same product from your supplier at a discounted rate
  • Your supplier delivers the item to the customer
  • You keep the difference between what the customer paid and what you paid your supplier.

Below is a better visual representation of how dropshipping works.

Of course, you would need to do some market research and come to an agreement with your chosen supplier and other bits and pieces and all this is covered in the Dropship Blueprint training programme.

The main attraction of the dropship model is that you keep no inventory and the delivery is fulfilled by your dropshipping supplier. It has a minimum fuss about it and the profit margin is decent, you can expect anything between 15%-25% profit margins.

Store Coach Training

The guys behind this training programme have years of experience in eCommerce and particularly dropshipping. They are experts in their field and haven’t just jumped on the eCommerce bandwagon like so many unethical marketers that promise you quick and easy riches.

Store Coach as gone through some changes recently and so most of their training is free in the form of blog posts.

They cover everything in regards to starting a dropshipping business from scratch and many of their training material has been updated to reflect the changes that have taken place in the dropshipping niche over the past few years.

There are around 21 blog posts and they cover the following topics;

  • Choosing a niche – A comprehensive guide on one of the most important tasks when starting an eCommerce business.
  • Choosing your store model – They advocate for dropshipping but they also cover the traditional eCommerce method of stock and shipping the products yourself and affiliate marketing.
  • Negotiating with suppliers – A really important skill is knowing how to contact and negotiate with suppliers so that they are willing to work with you. This guide gives you good tips and tricks so that you have the best chance of getting a good deal.
  • Building your store – This part may a little updating but on the whole its a very good guide on how to set up your online store. It covers many topics from setting up Google products like Google Analytics, Google Search Console and opening a Google Ads account. Also mentioned are things like submitting your product feed to the Google and Bing shopping portal, creating professional social accounts for your store, writing up a buyers guide and FAQand posting it on your site.
  • How to achieve organic traffic – This is an extensive guide on how to properly set up your store that will allow it to get free traffic from Google and other search engines.
  • Paid traffic – A basic guide on how to generate targeted traffic through paid advertisements, topics include PPC ads, best platforms for PPC ads, private banner ads and affiliate marketing.
  • Guide for non-US residents – Many of the members of Store Coach live outside the USA and so they have produced this little guide and how to properly set up a business entity if you do not live in the USA. Many dropshipping suppliers may not do business with companies that do not have an LLC in the USA, so this is essential reading for those living outside the USA.
  • Google Ads – Google provides the biggest ad network and so to tap into the billions of people that search for products via Google, you will need to know how to properly set up a Google ads campaign, this guide will show you how. 
  • Sell your store – Once your store is generating some good income, you may want to sell your store, Store Coach provides a website brokering service and in this guide, they will show you how to sell your store so that you get the maximum revenue from it.

Store Coach Academy

This is their paid course, the course teaches you how to start a dropshipping business through private labelling. Private labelling is basically selling a product under your own brand or private label. It’s a comprehensive course with personal one-one support from the owners of Store Coach and their staff. 

Normally I do not advocate for expensive courses, but Store Coach have been in this industry for over 15 years and between the three brothers they bring over 60 years of experience in eCommerce.

They do not have an overhyped sales page but do have the record to back up their claims, they have built over 180 successful eCommerce stores, many of which have been sold for 6-7 figures. Many of the websites they sell through their website brokering service have been built by students, so if you are thinking of purchasing a dropshipping course, this is one you should consider.

Final Thoughts

The people behind Store Coach are respected in the eCommerce world, not only do they provide training on how to start an eCommerce business but they also run their own successful stores. 

Between the three brothers, they have built over 180 stores profitable stores many of which they have sold for a six-figure sum. They know how to run eCommerce stores and although I never promote anything that charges such a high fee, I make an exception for this training program just because of their reputation.

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35 thoughts on “Store Coach Review – A Trusted Leader For People Looking To Start A Dropshipping Business.”

  1. This same to be a very helpful program that can make life so much easier for those who are trying to obtain success. The training however seems to be intense but the end results is that you wold be equipped with the tools that you need to have success online.

  2. Thank you! Your review provided an excellent insight into StoreCoach. I have been looking for a company that would streamline the ecommerce process and StoreCoach seems to do just that.

  3. Great review!

    I really found it interesting to read. You offer so much detail! I am sorry to hear that your first E-commerce website was a failure. If I want to start a business on an e-commerce website, how much money should I consider to invest in ads in your opinion?

    • Hi Andrei

      I really can’t answer that, it really depends on what platform you choose to advertise on. Most people choose Facebook and I have heard people say you should start small and then scale. $5-$10 a day is what many FB ADS experts say you should start with. The reason why I like storecoach, they teach you both SEO and paid advertising. So if you are reluctant to spend money on ads, SEO is a long term solution but when done right, you get a boatload of traffic on auto pilot.

  4. Such a nice review! Simple yet so instructive! I really liked how you went into such details and also explained the benefits of going pro. The programs seems a bit hardworking, but then again everything worth building requires hard work and determination, plus once we see the results, it makes it every bit of it worthwhile.

    I think I will definitely try this program in a near future, and it is nice to be able to try it for free!
    Keep up the good work!

    Anthony. 🙂

  5. Yo man I’ve actually been eye-ing StoreCoach for quite a while now. I’m aware of the free membership but I haven’t gotten to it yet. I’ve heard that a lot of drop shipping sites use Shopify, does StoreCoach somehow integrate with that platform or do they use something else for the website?

    From your review I can tell StoreCoach does offer some good stuff, and I believe anyone learning from them will be able to find success. Thanks a lot !

    • Hi Lucas

      Shopify is one of StoreCoaches recommended eCommerce platforms, but they prefer working with 3dcart and bigcommerce. If you subscribe to any of these shopping carts through storecoach, you get a free 2-week trial, although, with 3dcart you get 1 month free.

  6. Awesome review, i also have my own online businesses and i definitely want to add eCommerce to my collection, i will try it with store coach, it sounds honest and definitely high quality material plus that they have a free membership is great!


  7. Thank you for your review of store coach. As a new affiliate marketer, I don’t feel quite ready to jump into eCommerce but was impressed that there is a free and competitively priced upgrade to train me. I don’t doubt that I will ultimately include eCommerce on my website. I will remember store coach when I am ready and desirous for the training.

    • Hi Steve

      Thanks for your comment, you have the right attitude, concentrate on affiliate marketing and once you have established yourself and income is consistent, look at other income streams.

      All the best friend

  8. Thank you for the review.

    I have been looking for a good review that tells everything about Storecoach.

    Looking for making money only and find success in e-commerce.

    I am a starter and would like to make an e-commerce site.

    My budget is limited so what do you think. How much money do you think is enough to start it ?

    • Hi Albert

      StoreCoach is a really good training programme for those looking to start an ecommerce business.

      As for how much you would need to start an exommerce store, it depends on what buisness model you coose to follow, if its the traditional stock and ship, depending on what you choose to sell, you would need anything between $500-$1000. However, if its drop shipping that you choose to implement as a business model,that costs are far lower, you could get started for less than $100. Drop shipping is the primary model that storecoach teach,

      Hope that helps

      All the best.

  9. Hi Minhaj, thanks for this review, Store Coach sounds like a really good program. Thank you for bringing this to my attention. Thanks Sean

  10. Thank you for introducing me to StoreCoach.
    I have not heard of StoreCoach before and this is the first time I hear this product.
    But I am still not clear on what StoreCoach really does. Does it give you tutorials, notes, and help on creating your e-commerce platform, or is it a platform to create your e-commerce?
    Because I am creating an affiliate site and you mention that StoreCoach has material on SEO, I guess I will check it out.

    • Hi Michael

      Yes, Store Coach does provide tutorials and webinars in how to run a eCommerce store. In their paid membership you have access to more of their tools and extra support which will fast track your progress.

      In their paid membership they teach PPC and advanced SEO strategies and they have webinars where they teach you to negotiate with suppliers, there is a wealth load of information in the paid membership.

      They provide other services as well, they will build you a eCommerce store for a very competitive price, they have SEO services in which they guarantee 1-page ranking in Google.

      I really do endorse this programme because they have been in this industry for a very long time and have been very successful at it.

      All the best

  11. Very interesting program and very interesting review.

    What I like the most about this program is that they offer Niche Finder Pro Tool for finding golden niches with lots of online demand, but weak competition.

    Also, as a free member of Store Coach, you can receive invites to periodic webinars put on by their coaches, and there is also a training for building and operating a profitable online store! This is a huge plus, and I will definitely check out this interesting program!

    Thanks for the review and info, it was really helpful!

    • Hi Miroslav

      Glad you found my review helpful, Store Coach is one of the best training programmes for eCommerce, their free membership is really good but their paid has some exceptional material that will definitely fast track your progress.

      All the best


  12. Not only is this a great review for Storecoach, which it is, I also learned some new e-commerce terminology and was introduced to some important parts of online business. I appreciate your detail and depth of the review, particularly breaking down each of the chapters into segments and explaining what a user could expect to learn from this site and their program!

  13. This is a really good review of an interesting product. Like lots of people looking to make money online, I too have gone down the eCommerce route a few times, both on eBay and Amazon. I achieved some moderate success with various items but it was always difficult learning through trial and error, so some detailed training on exactly how to structure an online business could have been really useful.

  14. Your review of Store Coach seems very detailed. With so many scams out there, your readers really need as much information as possible to make informed decisions. You have made clear the program’s philosophy as well as the possible avenues that can lead to success. You certainly sound like an expert in this program!

  15. I was into drop shipping a while back and had found little success in it. Perhaps it’s because I didn’t know about this program, the one I used was quite expensive and taught me nothing but the fact that it took sales for me on my website. Storecoach sounds like a very sound and reliable product to use, thank you for this review.

  16. I found your site to be very informative and you go into great detail and offer a very in depth explanation of the topics you have chosen to cover.I am very new to affiliate marketing but have bookmarked your site as i feel i can learn a lot from you and trust your opinion.thank you for giving me the opportunity to find and read your site and i wish you every success in all your endevours. All the best,Matt.

  17. I have thought about Dropshipping but it is difficult to get all the information you need to make it work. Storecoach sounds like a great place to start and learn what to need to know. I had a quick look at the free membership but it was very limited and I am not sure if it would be right for a complete beginner. Also, I notice it does not have the Niche Finder Pro. Would you recommend starting with the free course and is there enough in it for a newbie like me?

    • Hi Margaret

      Thanks for stopping by and commenting, I do think there is enough in the free membership to get anyone started but you do get more help and extra tools with the paid membership.

      Niche Finder Pro is only available with the paid membership, if you want to learn about ecommerce I would definitely say Store Coach is good for beginners and experienced people alike.

      All the best

  18. Hi!

    I can see Store Coach offers, quite simply, brilliant training. If I had found you about six weeks ago I probably would be signing up now, that’s how much I like it.

    I experience in the past but at the moment I am heavily investing time, money and energy into building my website.

    Once I get a foot hold on my own affiliate marketing career online Store Coach is going to be something I will be having another peep at.

    Thank you.



  19. Wow, very detailed review, I have always been curious about drop shipping but I never knew where to start. I like how they cover SEO, as well as where to find a supplier. Trying to find suppliers can be tricky, especially when it’s a possibility that it could be a scam. Thank you for taking the time to make this review!

  20. Hi,
    Such an instructive review. You go in-depth very well about the Storecoach. I was always concerned about how an eCommerce store could gain traffic. You described it very well. I like to try drop shipping, but I think the affiliate marketing is proper than for me.
    What do you think about affiliate marketing and drop shipping which one is your preference?

    • Hi Amir

      I actually like both, if I had known about the idea of dropshipping before I started affiliate marketing I would have definitely started drop shipping. It doesn’t have a high start up cost and I believe you can start to see results much quicker than affiliate marketing.

      Both are good business models. If you are a newbie you need the right training and I believe that store coach provides the best training to start an eCommerce business.

      All the best

  21. Hi, I didn’t know much about Store Coach until reading your review.
    Can I ask what is your preferred method of making money online – affiliate marketing or drop shipping? I’ve never gone down the drop shipping route as it feels like more work for smaller payoff. What are your thoughts on that?
    Thanks for your Store Coach review.

    • Hi Melissa

      Honestly,if I had known about dropshipping before I started a niche affiliate marketing site,I would have gone with dropshipping. Ecommerce was what started me on this journey to build a successful online business,unfortunately my first try was a huge failure and I lost some money. However,that was the traditional method of eCommerce and not dropshipping which I believe I would have had a greater chance at success. I moved onto affiliate marketing because of its low start up costs. I do enjoy it but because I have to churn out quality content on a regular basis,it becomes difficult for me because I am not the fastest of writers.

      I do hope to start a dropshipping business once my sites start to make good income.

      All the best  

  22. Another good review. I’m definately going to check these guys out if you recommend them. I’m going down the affiliate marking route myself but would like to diversify my online money earning and dropshipping sounds like a good avenue to go down. I’ve bookmarked this page to review at a later time. thanks again for your reviews.


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