Hi and welcome to my review of Serpstat, an all-in-one SEO research tool that comes with advanced features at a very affordable price
Finding an all-in-one SEO research tool that is affordable has been near impossible, most of the major SEO tools like Ahrefs,MOZ and SEMrush start around $70 pm.I had given up finding a decent SEO tool at an affordable price until I came across Serpstat. In this review of Serpstat, you will see how it stacks up against the big players and why you must have it if you do any type of SEO,PPC advertising and generally trying to dominate the search engines.
The SEO research tool marketplace has been dominated by 2 or 3 big players for the past decade or so. Ahrefs, SEMrush,Majestic and Moz are the four large organizations that have shaped the SEO tool landscape. While there have been several companies that have attempted to create new platforms that can compete with the big 4, most of them fall short matching up to them
Amongst other things, this is often due to the huge time advantage the major SEO software companies have over newer tools.
Unlike other traditional businesses, this isn’t because they have been operating longer and have more customers (and a bigger reputation). It’s because scraping, analyzing, and processing something as mind-bogglingly big as the entire internet takes a huge amount of resources (and a huge amount of time).
SEO software companies like Ahrefs,SEMrush and MOZ have a head start on this that is so big it often takes new competitors months of scraping and processing before they even have the bare minimum amount of data that could be released for decent analysis. Even then their databases are tiny in comparison and their analytical algorithms are entry level in comparison (at best).
However, as with most things in life, there is an exception to this rule.
Serpstat saw a gap in the market for an affordable SEO tool that didn’t suck and provide features that could stand toe to toe with the Ahrefs and SEMrush of the world.
I am really glad I came across this tool.
Today we’re going to take an in-depth look into what Serpstat does right (and what it does wrong) in our unbiased and brutally honest Serpstat review.
Let’s get started.
What Is Serpstat?
Serpstat was released around 2013 and was initially a reasonably basic keyword research tool. It had some positive reviews and enjoyed some mild success, but even back then it was already being dwarfed by the size of SEMrush (Ahrefs wasn’t providing keyword data in those days).
There was nothing wrong their product, in fact, it was pretty good. But they just didn’t have access to the huge amount of computing power required to get a level of detail and insight comparable to SEMrush and Majestic.
But with continued improvements and reinvesting heavily into their platforms architecture while expanding their already respectable amount of computing power,they can now be regarded as a legitimate competitor to the other SEO tools
Fast forward 4 years or so and Serpstat is stronger than ever. It has evolved from a curious keyword research tool into a complete SEO analysis and research suite. They can boast of a database that contains:
- Over 100 million keywords
- Over 200 million search suggestions
- Over 180 million ad placements data
Other reviewers (who are trying to scrape a commission) will claim that Serpstat’s database is the same size as those of main competitors, but in reality, it’s not.
Ahrefs and SEMrush have huge amounts of historical data stored that can be utilized for formation of algorithms( and other backend work) to improve the accuracy of their platform. Their databases are much bigger (in total) than anything Serpstat could hope to have after around 4 years of operation.
However, in all honesty, this is all inconsequential for most SEOs and digital marketers. I can’t remember the last time I needed to look at data that was more than 4 years old. In real-world terms, this means that despite Serpstat’s database being a little smaller than those of the big guns…
It’s equally as effective.
Due to this Serpstat can boast of over 30,000 clients who rely on their services on a daily basis. There is a lot of reasons for its popularity,one of them is their multiple paid subscription packages,you have a total of 8 and the lowest starts at $19. SEMrush only has 3 and its lowest package starts at a whopping $69.
Serpstat can be broken down into 5 different sections. They are all inextricably linked with one another and navigation between them is as intuitive as you would expect from a serious SEO software company.
- Website Analysis
- Keyword Research
- Backlink Analysis
- Rank Tracker
- Site Audit
Let’s take a look at each of these modules in a little more detail to see what you can expect from the platform.
This section has two website analysis tools, they are;
1.Domain analysis – This tool will analyse any domain name you enter into the search bar and provide data for all organic and advertising keywords associated with the domain. It will give you data into its competitors organic and paid keywords as well as all the domains top ranking pages along with their keywords.
2.URL analysis – Pretty much the same as domain analysis except that this will analyse URLs and provide data for any keywords paid or organic that is associated with that page. It also lists competing pages and shows what keywords they are ranking for and Serpstat will also provide any keywords that one URL is ranking for but not the other. This is a great way to find new keywords to rank for.
Both these tools also let you compare domains and URL’s side by side and analyse to see how many keywords each are ranking for and whether any 2 or 3 domains and URL’s are ranking for the same keywords.
As you can see from the image below, I compared the domains of Wealthy Affiliate and Affilorama and it gave me all the keywords that these two competing companies are ranking plus how many of these keywords are common to both.
And a small sample of the common keywords between these two competing domains
Keyword research was what started it all for Serpstat, it was their only offering when they launched back in 2013. Funnily enough, although their keyword research tool is good, it doesn’t compare well with some of the other tools out there. Personally, I think this is the weakest point of Serpstat.
My favourite keyword research tool is Jaaxy and I when do keyword research I like to use both these tools plus the free ones available (Ubbersuggest,keywords everywhere,keyword shitter) and many times I have found Serpstat not to have any data at all for many keywords.
Having said that, it still does provide a lot of data for the keywords in its database like keyword difficulty, related keywords, if the keywords are high in demand for advertising,Google search volume etc.
This section has four keyword research tools, they are;
SEO and PPC – Serpstat provides you with a wide range of obvious (and not so obvious) keyword suggestions suitable for both PPC and SEO campaigns. Also provides SEO and PPC keywords of your competitors. Competitor Keyword Analysis – This is one of the most powerful competitor analytics tools available anywhere. This uses Serpstat’s keyword research tool to find out what your competitors are ranking for. This usually provides you with what we call in the SEO world as ‘low hanging fruits’ keywords with weak competition ready to be taken advantage of.
This is one of my favourite tools in this software,I looked up what keywords Affilorama was ranking for and I found some that I know I can get to the first page of Google because of their weak keyword difficulty score.
There are an additional 3 tools within this feature;
- Search Suggestions – Serpstat has a sizeable database of Google’s search suggestions which are often goldmines for content marketing ideas. Type in a domain or keyword and get a long list of potential ideas ready for development.
- Related Keywords Database – Make your content marketing work smarter and harder for you. The related keywords database can find multiple keywords relevant to your content that can bring you in extra traffic for no extra effort.
- Social Metrics – With this handy tool you’ll be able to instantly see how much social traction your content is getting (and you’ll be able to compare it to your competitors). This allows you to get inspiration and see what they are doing that’s working.
Content Marketing – This feature will help you generate ideas for content. You can dig deep into this analysis tool and find out what your audience is asking and looking for and then give it to them.
The hardest part of content marketing is making a decision on what you should write about and whether it will get any traffic. It can often feel like a shot in the dark much of the time, so a little bit of guidance is always a fine thing. Serpstat’s suite of content marketing ideas tools makes your content marketing decisions justifiable based upon real-world data.
A sample of the content marketing ideas I got when I entered the word drones (that’s my niche)
SERP analysis – Query any keyword and analyse the search engine results and see the data that is driving websites to the first page of Google and other search engines.
Backlink analysis is the biggest barrier to entry for anyone hoping to compete with the big SEO tools. As you probably already know, a good backlink analysis tool needs to scrape the entire web (regularly) to be of any use to anyone. This is an extremely resource intensive process which is where many new competitors fail. However, Serpstat has clearly thrown insane amounts of money at this section of their site because they are a serious competitor to the big 3. Their fresh backlink database is of a similar size to Ahrefs and Majestic (possibly a little smaller), but this makes it much bigger and better than SEMrush’s database.
Backlink dashboard – With a single click, you’re going to be given a full breakdown of all the links pointing to a page (or a domain) alongside anchor text ratios and referring domain counts.
Quality Scores – Knowing how many backlinks a site or a page has is only half the battle, you also need to know how powerful (and trustworthy) the sites are to conduct a proper analysis. Serpstat’s quality score is an easy way to get an instant indication of the domain and page quality (without having to go digging through the backlinks individually).
They provide two quality scores based on their own algorithm, they are;
Serpstat Page rank – A score of between 0-100 is given based on the quality of backlinks that are referring back to the domain being researched.
Serpstat trust rank – A score between 0-100 is given based on how trustworthy the backlinks are.
Top Pages – Here you can enter a domain and find out all the top pages that have recently acquired a backlink. This is good for competitor analysis as you can see where your competitors are getting their backlinks from and which to which page and reverse engineer the process to acquire one yourself.
90 Days Of Data – All backlink information that has been collected is fresh and 90 days old at most. This means you’re getting the latest and most accurate information possible and you can rely on the fact that all the links shown are probably still live.
Batch Analysis – Insert a list of your competitor’s domains in this tool to identify patterns between them. Find out if they are all doing something you’re not, and discover domains that link to several of them for potential link building opportunities.
Serpstat’s PPC analysis is one of the best in the business thanks to their huge database of ad placements (over 180 million ads and counting). They provide a wide range of tools that allow you to identify opportunities and stalk your competitors.
Competitor Identification – Discover who your main competitors are and find out the full range of keywords they are targeting. A few clicks on this module often leads to the discovery of at least a handful of keywords you’re not targeting (that you probably should be).
Competitor Strategy / Budget – With this module, you’ll be able to figure out how deep your competitor’s pockets are and get an idea of their overall strategy. This allows you to easily outflank them and stay one step ahead at all times.
Again the tools we are mentioning in this section are listed as separate features on Serpstat’s website but we feel they should be lumped together here. They work hand in hand with the larger modules above to create an all in one platform that basically covers all of your digital marketing needs.
Rank Tracking – Serpstat has an incredibly accurate and fully featured rank tracker that is included in their platform. You can check the rank of your website,your competitors website or a client website (if you run an SEO agency) for any given keywords within a certain number of search engines.
On Page Audit – This tool will analyze your sites on page SEO to determine any areas of weakness that could be holding your site back in the SERPs. The entire audit is automated and presents the results in an easy to understand report with recommendations of what to change and how to do it.
Market Intelligence – Identify influencers that are dominating rankings in your niche and track their progress. Be alerted to trends that they are working on and get notified if you’re catching up to them (or falling further behind).
Serpstat vs SEMrush
When it comes to Serpstat vs SEMrush I’d choose Serpstat hands down each and every time. It provides much of the same information and a very good backlink analysis tool, for a cheaper price. Perhaps if you’re a pure PPC guy I could see why SEMrush could be a better option. But if you are on a tight budget and just started this whole SEO thing, Serpstat is a clear winner.
Just look at the number of backlinks it has in its database compared to its competitors and remember that backlink analysis is a relatively new feature that Serpstat has rolled out.
You can use Serpstat for free with limited features, still, even with its limitations, you will see the potential of this brilliant SEO tool.
Serpstat’s entry-level package (which is fully featured) comes in at $19 per month. And I confidently say that this is a genius move.
One of the biggest problems with the major SEO tool is that they don’t offer entry-level packages. For occasional users paying the minimum of around $60 per month (for any of the major tools) seems a little bit excessive. Serpstat allows you to pay for only what you use.
Their entry level packages are slightly restrictive in the amount of search queries you can make (300 a day). However, this is more than enough for the individual marketer.To be totally honest, if you need more than 300 queries per day you’re probably making enough money to pay for the next package up anyway ($69 per month).
Serpstat has something for everyone from the sole individual marketer to small to medium-sized companies, their wide range of subscription packages will meet the demands for everyone.
So as you can probably see already from the features we have listed above, Serpstat is a serious platform that demands serious respect. Its databases are almost as big as the other popular SEO tools and their algorithms/metrics are accurate and reliable.
While there are some areas that Serpstat could improve upon (like its keyword database), there are also areas where its features are more advanced than its competitors. Considering how long this company has been operating in comparison to the other SEO tools, they are doing an amazing job of providing real choice to digital marketing professionals.
If you are looking for an affordable all in one SEO tool, look no further than Serpstat.
Serpstat is a great platform that is going from strength to strength. I am sure that they are on the radar of the major SEO software mentioned in this review. Making this much progress in just 4 years is good for competition and may even lead to its competitors lowering their prices.
As you can judge from this article, it’s no secret that Serpstat has made a big impression on me, there are improvements that can be made,like its keyword database could be larger and more accurate.
However, at its current starting price, it’s a bargain.
Try the Serpstat free trial and get full access to all their platforms features for a limited time and see for yourself just how powerful it is.
I am pretty sure you’ll be glad you did.