Hi and welcome to my review of HotProducts.io, another product hunting tool for eCommerce store owners.
If you are looking to start an eCommerce business or maybe you already have one but are finding it tough to find a winning product to sell, HotProducts.io is an online tool that claims to find you the hottest and most trending products from AliExpress that have a good chance of being top sellers.
I have reviewed many such tools on my site, most of them are very good and some go beyond just product hunting but also provide training for all things related to dropshipping.
Some of my favourite product research tools for eCommerce/dropshipping are eComhunt, Niche Scarper and Sell The Trend.
How does Hotproducts.io compare to the ones I have just mentioned? Carry on reading this review to find out.
So, before I get to the actual review of Hotproducts.io, you may be wondering why there is a need for a product hunting tool for eCommerce?
Well, in a nutshell, it’s because finding a profitable product is the most important aspect of starting an eCommerce business.
It’s actually pretty simple to open an online store, many people might think that is the hardest part but with platforms like Shopify, WooCommerce, Amazon and eBay, it’s a very simple process.
What is tough though is knowing what to sell and if this process is rushed, it is likely that the store will fail and not make any money.
Fortunately, there are a lot of tools that can help you with this and Hotproducts.io is one such tool but as you will see from my review, it is not one of the best and there are a few others I would recommend before this one.
Hotproducts.io Members Area
One thing I must say before I carry on is that the member’s area of Hotproducts.io has a very clean and simple design that makes it easy to navigate and understand.
One thing I always look out for are tools that have nice UI and easy to use and Hotproducts.io passes on both tests.
So, having reviewed a lot of products hunting tools recently, Hotproducts.io must be ranked as one of the more basic tools that does not provide as much data but will guide you in the right direction for trending products to sell.
In the member’s area, you are provided with a row of products that are selling well on AliExpress.
There are a few filters that you adjust that will narrow down the list, these filters include the following:
- Sort by new/old products, low/high cost or products with lots of engagement.
If you have a product in mind you can search for it and see what is selling well and there is also a tab for hot/warm products that you can switch between.
When you click on any one of the product images, you will be taken to a new page with more data about the product.
There are some useful data here that will provide a lot of insight especially if you are thinking of running Facebook ads as your main source of traffic.
So, what kind of data do you get? There is a brief description of the product, this is scarped from AliExpress, so I would advise you to change it and make it unique, so it is more search engine friendly.
If you already have a Shopify store, you can connect it to Hotproducts.io and easily import products at the click of a button. There is also a link to either a Shopify store or an Amazon seller who is selling the same or similar product. This will give you a good idea on how to list your own product so that it converts well, you will also get a good idea on how to price the product.
There are some data regarding the AliExpress stores that are selling the items, these data points include the following:
- Store rating
- Number of items sold
- Number of reviews
- Product rating
There will also be a link to the product so you can go check out the product page and make contact with the supplier.
Another cool feature of Hotproducts.io is you get data for any Facebook ads that are selling a similar type of product.
There are some simple targeting data like geographic locations of the most likely buyers as well as some of their interests. You also get a link to the actual add where you can analyse it and use it as a template for your own Facebook ad campaigns.
Facebook Audience Builder
This is a pretty nifty tool, its very useful if you are planning on running Facebook ads as it will give you targeting suggestions for any kind of product you want to sell. Just choose the category your product is in and you will get a list of targeting suggestions for your ad. It’s not an exhaustive list but you will get some idea on who and what to target.
Video Ad Generator
Video ads are probably the best-converting ad types at the moment, Hotproducts.io has a decent video ad creator that will allow you to create simple video ads from your Shopify product page URL or you can upload the product images from your PC.
It’s not the best video ad creator but if you are on a budget, it’s good enough, however, there are some very good video creation software applications that are not very expensive, one of my favourites is invideo, it has a free version for life and an affordable monthly subscription plan that will give you access to even more features, check out my review of invideo here.
Training & Support
As far as I am aware there is no specific training for this software, however, since this is a very simple tool to use, I really don think there is any need for any kind of tutorial videos. I really can’t say what the support is like as I have not needed it, however, from what I have read, the support is ok.
They also offer free basic training on how to set up a Shopify store and how to use Facebook Messenger for eCommerce.
There is also a paid course on Facebook ads that costs $296.40 (very specific amount!!).
HotProducts.io Pricing Plans
There are two pricing plans for Hotproducts.io, it says for each plan there is a 7-day free trial, however, that was not the case for me, as they charged me when I signed up for the Elite version. You can also pay yearly and get 4 months free for whichever plan you choose.
This is a decent product research tool for dropshipping, it’s not as advanced as some of the other tools I have reviewed but overall it’s an okay tool. It’s a little pricey for what you get and I don’t know if the free trial is still available or if they have discontinued it because I never received the 7-day free trial when I signed up. Have you uses Hotproducts.io? what was your experience like? Leave me a comment and I will get back to you as soon as possible