Hi and welcome to my review of Easy 1up, is it a legitimate business opportunity or a scam? Well, you will find out in this review. A couple of years ago, everyone it seemed was promoting this system, however, it kind of died down and I stopped getting emails about it. I thought, like many other online MLM business opportunities that it had closed or got shut down. Alas, I was wrong because I recently got emailed about it and so I decided to take a proper look and write this review.
Easy 1Up is an MLM business opportunity, anyone who is familiar with me and my site will know that I m not fond of the MLM business model. Not only do MLM companies apply deceptive advertising campaigns but the majority of MLM reps actually end up losing a lot of money. However, I always like to keep an open mind and see for myself whether a business opportunity is legitimate or not.
Easy 1Up Review
The founder of Easy 1Up is a person named Peter Wolfing, who according to the company website, has been marketing for 26 years. He is the CEO of a company called Multiplex systems that apparently helps companies by developing software that generates leads for them.
I say ‘apparently’ because on his LinkedIn profile, there is no company website and when I Googled the company name, it only came up with a simple WordPress site. Maybe it just doesn’t have a website, although that is weird if you are an internet marketer!! Anyway, further research revealed that he has been involved in several other similar companies to Easy 1Up, none of which remain today.
There are only a few people who benefit from these MLM companies, the owner and early adopters. Everyone else will lose out, but they don’t tell you this.
So, what is Easy 1Up?
Well, according to the company website, they are all about empowering entrepreneurs through continuous learning and staying ahead of the competition and by ‘competition’, I think they mean other deceptive MLM companies!! There is zero information about the company apart from the 5 products they sell which I will get to later. For a site that gets over 100,000 monthly visitors, they sure are thin on content.
Easy 1Up Products.
There are 5 membership levels in the Easy 1Up product line, all come with a one-time fee. However, you cannot sign up by yourself, you will need to be referred by one of their affiliates.
This is because the system runs a reverse 1 up system, whereby every second sale goes to your sponsor and every second sale of your recruit goes to you. Its basically a cash gifting system and the products are there just for recruiting purposes. They provide little to no value, it is for all intents and purposes a pyramid scheme.
To understand how pyramid schemes work and why they are unethical watch the video below.
Now, back to the products of the Easy 1 Up system, basically what you get with each membership level is a series of videos about digital marketing. Different topics are covered in each membership, however, there are no details on the website about what these topic cover. This leads me to believe that not much thought was given to the content and it was just put together very quickly.
You will most definitely find better material on YouTube, but like I said the products are just there for recruiting purposes, they provide little to no value at all.
All the products come with an additional 10% admin fee, which I suppose goes to the owner.
Elevation Basic – $25
Topics covered include learning the basics of network and affiliate marketing. This includes learning how to create lead capture pages, lead generation techniques and writing affiliate reviews.
Elevation Elite – $100
This is where I believe they just put in any topic without much thought, some of the listed topics don’t even make sense. You are introduced to video and social media marketing, but as the image below shows, some of the topics look out of place and without an explanation, I don’t understand why they are there. I mean why is Udemy listed and what does ‘Home Base Your Website Or Blog’mean?
Vertex – $250
More filler content, topics covered include how to start your home based business, affiliate marketing and traffic generation.
Vertex Elite – $500
A course called ‘Money Counts Live Business Building Course’ is delivered in two parts, also covered are more traffic generation methods and dropshipping?? When I saw dropshipping on this list, I knew for certain they were just filling in the gaps.
Vertex Pro – $1000
As the list of topics in the previous section was pretty small, I think they thought they had to make up for it by including a long list of topics in the final membership level. Just look at the image above and see what topics are covered. Some of the topics look out of place and others do not make sense!!
The products are there just as a front for their cash gifting recruitment scheme.
Easy 1Up Compensation plan.
Easy 1Up run a unilevel compensation plan, probably the oldest and most popular type of comp plan in multi-level-marketing.
Unlike forced matrix systems where you have a limit to frontline recruits, unilevel systems do not have such limits and you can recruit as many people as you can.
You will receive 100% commission on all sales you make except for every second sale which will go to your sponsor. This is the ‘reverse 1Up’ system and I honestly don’t know why they made it this way, but MLM wouldn’t be MLM without a confusing compensation plan.
As is the case with all MLM companies, it is a pay to play system, to be eligible for commissions, you would have to purchase the product first.
The fact that you get 100% commission should really tell you all you need to know about the quality of the products, if I had to guess I would say most of the products are of PLR quality.
It honestly surprised me when I found out that the program was still running. As I hadn’t heard or seen anyone promote for a while, I thought that maybe it had been shut down. If you are thinking of joining I should warn you that a couple of similar systems have been shut down by the FTC. If you have heard of MOBE and Digital Altitude, they were two high flying digital MLM companies that came crashing down because of their business practices.
I am not saying the same fate awaits Easy 1Up, but they do run a similar business model and their primary revenue is through recruitment which is not sustainable in the long run.
This is one of the worst products I have reviewed on my site, I don’t like calling anything a scam, but this comes close. The products provide zero value and are only there for recruitment purposes. No one in their right mind would buy these products if it didn’t come with a business opportunity. It’s easy to see why people would be attracted to a system like this, its got a low entry barrier and offers 100% commission on all products.
One of the reasons this business opportunity is still going strong is because it has stayed under the radar. One of the reasons the FTC came after MOBE and Digital Altitude was because of a large number of people who lost a lot of money, some people lost near to six figures. Easy 1Up has deliberately kept its prices comparatively low and so people are less likely to complain when they do not see a return on investment. Still, I would strongly advise that you stay away from this company and any other MLM company that focuses on recruitment rather than retail sales as its primary source of income.
So, What Now?
You obviously read this review of Easy 1Up because you want to start an online business. While I always advise against joining MLM companies, there are a couple of business models that I recommend.
Dropshipping and affiliate marketing are two of the most popular methods that people use to start an online business. I really like these two business models because they are legitimate, do not require huge start-up costs and can be very profitable.
To find out more about them, click one of the two buttons below.