WordPress powers over 26% of all websites and that increases to 60% when you narrow it down to websites that run on Content Management Systems (CMS).

Why is WordPress so popular?

Back when it was released in 2003, WordPress was known for being a simple blogging platform.

Although it is still a great platform to blog on, it has grown to be much more versatile and robust.

Now even big corporations are running their multi-million dollar websites on this platform.

There are many factors as to why WordPress has grown to be so popular, one of them is its ease of use and flexibility.

With WordPress, anyone can learn to build a website, there is no more need to know complex HTML code or CSS.

You can have a fully functional WordPress website up and running within minutes.

Don’t believe me?

Here, have a go.

The above plugin lets you build two free WordPress websites on the powerful SiteRubix platform.

See how easy that was?

WordPress has made it easier than ever for people to launch their own website and start an online business.

15 reasons why you should start building a website with WordPress.

1.It’s Free

Yes, WordPress is completely free, it is an open source piece of Software, which means you can download it and modify it as you wish.

All you need is a domain name and a hosting platform. There are many WordPress optimised hosting services, I personally host with this company.

While the software is free, because of its flexibility there are themes and plugins that can be purchased for added functionality.

There is also a huge range of free themes and plugins available on the WordPress website.

As a tip, I wouldn’t recommend installing more than 5 plugins, you may see many top lists of WordPress plugins to have, many of them do the same job, installing too many plugins slows down your site and provides a bad user experience.

2.It’s super simple to learn

I mentioned this in the beginning, but I will expand on it. WordPress is popular because of its simplicity.

You see will people from young to old who never liked dealing with techie stuff running successful WordPress sites.

And because it is so popular, there are endless tutorials that will take you from beginner to advanced WordPress user.

Learn how to install a WordPress website with this free video tutorial.

Here are some other awesome tutorials for WordPress users.

3.WordPress is praised by Google

Why does it matter that WordPress was praised by Google’s former head of spam, Matt Cutts? Because Google is the king of search engines and they lay out the rules we must follow to rank highly in their search engine.

Matt Cutts has stated that WordPress automatically solves the majority of technical SEO issues.

This means the coding behind WordPress is search engine friendly and with plugins like Yoast and All in One SEO, it can be made even more SEO friendly.

From Brian Deans Backlinko t0 Allsopp of Viperchill, the top SEO experts run their sites on WordPress.

4.WordPress has tons of Plugins

Given that WordPress is open source, it means that anyone can create plugins (code) that can extend the functionality of a WordPress website.

There are over 51000 plugins, you won’t need them all and in fact, many do the same job.

Look for ones that meet your needs and check what the ratings are and the number of times it has been downloaded. If its above 3 stars and over 10000 downloads then you should consider installing it.

There plugins for nearly everything, from making your site load faster to making it more secure, if you want some extra features for your WordPress site, there will be a plugin for it.

The possibilities are endless, but don’t install too many plugins as this can affect the speed of your site and be bad for SEO.

5.Thousands of Themes

You spoilt for choice when it comes to choosing a theme, one of the many great things about WordPress is that you don’t have hire an expensive designer to make your website look beautiful and professional looking.

There are thousands of free themes available from the WordPress directory and then you also have the option to buy themes with extra functionality.

The WordPress theme of my site is designed by elegant themes, they have a huge range of premium themes at very affordable prices. 

Other vendors that provide premium themes are My Theme Shop, Studio Press, Theme Forrest amongst others.

For a list of the best WordPress themes click here.

6.Safe and Secure

Since WordPress is so popular, it is a major target for hackers, fortunately, the WordPress community takes this threat seriously and is always updating their security features and making WordPress more immune to these hacks.

Because WordPress features can be expanded through themes and plugins, the majority of hacks are made through these extensions.

This is why it’s important to always use themes and plugins from reputable developers and check that they are constantly updated.

7.Active Forums

There are active WordPress communities, not only will you find excellent support within the official WordPress forum but popular sites like wpbeginner, WPMUDEV,WPHUB, elegant themes have excellent tutorials and support for WordPress related issues.

9.Mobile ready

As more browsing is done through smartphones and tablets its vital that your website provides a good user experience on these devices.

If someone comes across a site that is not mobile friendly they will most likely leave and jump onto one that is.

Luckily WordPress is already mobile friendly and majority of themes come with responsive designs so you will not lose customers.

One other reason to have mobile friendly websites is because they rank higher in Google. This is one of the reasons why Google has stated that WordPress is good for SEO.

10.Uploading media is easy

WordPress is beginner friendly and it is not very hard to learn the basic functions of this platform.

This is illustrated best by how easy it is to upload any kind of media. Adding audio. Video and images require little technical ability.

As images and video have been shown to provide a better experience for users because information is better understood and readily absorbed, this also results in a better user experience.

 11.Build any kind of website

Yes, WordPress started as a blogging platform but over the years it has evolved into a complete web development kit in which you can build any kind of website.

You can build fully responsive eCommerce stores with popular plugins like Woo commerce or WP eCommerce.

There are a variety of plugins for membership sites, directory sites, themes that are great for magazine websites or websites that deal with current affairs.

List of big brands that have many of their websites built from WordPress

Sony

MTV

Forbes

Facebook

EBay

Time

Google

Mercedes Benz

And many more, you can see a partial list here.

12. WordPress is Open Source

Being an open source software, you have full control of everything relating to your website. You can change any code within WordPress, modify it to your needs, even develop your own themes and plugins without the need for a licence.

Being a popular open source software, it has a large community of developers who maintain the software by updating it regularly, fixing security patches and answering questions on the official forum.

No one owns the software so once you download it, it is yours to keep and use as you see fit.

13.Edit and schedule posts

Editing a post on WordPress is similar to editing on normal word document, there is very little learning curve.

You can write up a post, customise it to your liking and then post it straight away or schedule it for another day.

This is a really good feature, as this allows you to write up multiple posts and then schedule them to be posted through regular intervals.

14. Hosting companies love WordPress

Every major hosting company will have a 1-click install for WordPress,they know that WordPress is hugely popular, so their hosting is optimised for WordPress.

Not all hosting platforms are equal and some offer better services for WordPress hosting than others.

These are the providers that offer premium level hosting for WordPress sites.

WPEngine

Wealthy Affiliate (Read my review about their hosting)

SiteGround

Pagely

DreamHost

15.They will only get better

Released back in 2003 as a simple platform to blog on, 14 years later, WordPress is the undisputed king of CMS.

They did this by having a large community of developers, who constantly improved and updated the software as web technology evolved.

The latest stats show that WordPress is still growing as more and more small and large businesses are starting to build their sites on the platform

Do you want to start on online business built on the WordPress platform? Try Wealthy Affiliate for free, build 2 WordPress websites for free using the plugin below.

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